Alcatel launched wanted viral media to accompany the launch of a new line of phones aimed at customers leading active lifestyles. In collaboration with Art Director Rich Tu, I filmed on location in Queens, NY, a seemingly hidden and upcoming sub-culture of "breakers". The tagline "What's your tribe" embodies the search for likeminded active individuals who share common interests. I provided HD cinematography as well as special effects and animation for this short video.
Cinematography / Design