The "Nike Fast" campaign is an initiative taken by Nike to introduce a new regime into the world of sports. Their slogan "Fast is the new strong" helped usher in a new class of superstars. This design for NFL running-back Lamichael James is a combination of 3D modeling and photo-compositing. Showcasing prowess in Cinema 4D as well as Adobe Photoshop.
Graphic Design / Art Direction / 3D Modeling