QVC Network
As a Principle Designer for QVC Network and HSN, I provided a plethora of design solutions, including but not limited to, affiliate marketing collateral, cross-platform advertising assets, vanity logos and opening titles, UX elements and Smart TV Hero graphics. QVC and HSN used the entire gambit of my skill set, entrusting me to maintain brand integrity while creatively telling stories. The following samples give an overview of my contribution to this amazing brand.
UI Design
Programs Utilized:
QVC Women's History Month Hero Graphics
Symbolizing the hard fought journey of recognition and equality, QVC celebrates the achievements and contribution of Women to our society. To envision this, I chose an arduos path into an inviting sunset, to demonstrate the journey behind and the path into the future. The original version was embelished with a sillhouette and brand patterns for emphasis in the second version.
Smart Solve Animated Show Logo
Smart Solve is a dedicated curation by QVC featuring innovative products, clever organizational tools, and problem-solving gadgets designed to make everyday household challenges easier.
The logo animates in a whimsical way, playing off of the combination lock motif, the idea of "solve" is presented in a creative manner that speaks to the theme of this show.
London Calling Hero Graphics
The London Calling All Access TV Spot serves as a Hero graphic for Vizio, Samsung, Roku, Pluto Tv and Comcast. The design is not agnostic and has to be customized for each platform as the specs differ. My solution for this involved a 2D Graphic that presents the branding clearly, while remaining fluid enough to evolve for each vendor. The playful design uses recognizable motifs from London along with holiday themed vector art.
